Culture | Destinations |

Slovenia: attractive, green and sustainable

Slovenia Takes Centre Stage: A Look at the Travel Media's Latest Coverage of Europe's Most Sustainable Destination
by Monja Ferčec
May 8, 2023 · 5 min read

Slovenia’s sustainable tourism practices and natural beauty have caught the eye of foreign tourism media, travel magazines, and well-known travel blogs. The country is now widely regarded as one of the world’s most eco-friendly and scenic destinations.

BBC travel: Five countries that are safer for women

Slovenia is one of the safest countries for solo female travelers.

With a high index of safety, Slovenia is regarded as one of the safest countries in the world. Solo women travelers can explore the capital city of Ljubljana both day and night completely relaxed.



Ljubljana is one of the safest capitals for travelers.


Claire Ramsdell, a solo traveller who visited Slovenia, had a highly positive experience exploring the country: »Nobody ever bothered me at all during my time in the country and I didn’t have trouble with navigation, a language barrier or anything else that might sometimes seem intimidating to figure out when you’re solo.«

Where to go on holiday this year: 23 great travel ideas for 2023

Kranj has been listed among the top destinations for 2023.

According to The Guardian, Kranj is the perfect destination for a city break, boasting a stunning city canyon. In 2023, Kranj was awarded the title of European Destination of Excellence for its remarkable achievements in sustainable tourism.



The main square in Kranj.


Six epic mountain hikes across Europe

The ascent to Triglav.

Triglav, Slovenia’s highest mountain, received special attention from The Guardian, which dedicated a magazine article to describing various routes for climbing the peak.



Cycling around Triglav national park is a true adventure.


Five of the best sustainable holidays across Europe

Cycling the Green Wellness Route among the most sustainable holiday activities.

The Guardian was captivated by the Green Wellness Route, which they described as the perfect fusion of nature and culture, taking cyclists through vineyards, mountains, and even past a beer fountain, an island castle, monasteries, and spas.

Lonely Planet: Slovenia taking the lead as a top cycling destination in Europe

Slovenia is the top pedaling destination in Europe.

Lonely Planet, the renowned travel guide, was thoroughly impressed with Slovenia Green Wellness Route, which takes visitors on a sustainable journey from Ljubljana to various destinations. For cycling enthusiasts, the Slovenia Green Pannonian Route is a must-visit for discovering the north-eastern part of the country.



North-eastern Slovenia’s wine-growing hills are the backdrop for the picturesque Slovenia Pannonian Route.

Lonely Planet features other exciting cycling routes as well, such as the Parenzana in Istria and the Drava Cycling Route in Styria. Since 2020, Slovenia has added even more green cycling tours, including Bike Slovenia Green, which takes riders from the Alps to the Adriatic Sea, Slovenia Green Capitals Route, and Slovenia Green Gourmet Route. »Slovenia’s cycle routes take advantage of our train network, which acts as wheel spokes coming off the central hub in Ljubljana. Starting expeditions by jumping on a train at the beginning and end of the journey makes planning significantly easier,« explains Jana Apih from the GoodPlace Institute.

Vogue: Why Slovenia—And Its Dining Scene—Should Be on Your European Bucket List

Top reasons not to miss out on Slovenia.

Vogue featured an article highlighting the distinctive cuisine of Slovenia. The Soča Valley and the town of Kobarid are a must-visit for food enthusiasts. Travelers will be amazed by the excellent wine and local dairy products. Ana Roš, named the best female chef in the world in 2017, notes: »More and more people are talking about Slovenian gastronomy. They’re starting to become more interested in the country, the products, and the wines that Slovenian gastronomy is gaining recognition, and more people are becoming interested in the country’s land, products, and wines«.



The Slovenia Green Gourmet Route is a ride for your taste buds.


The Slovenia Green Gourmet Route takes travelers through destinations with the Slovenia Green certificate, where they can meet local farmers, suppliers, beekeepers, and cheese makers. This route spans across western Slovenia. Meanwhile, the Slovenia Green Wellness Route offers cyclists a chance to explore the eastern part of the country.

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